Use is growing fast of the status message (Facebook) or its real-time Twitter-ish equivalent (Tweets, etc.).These messages are rapidly transitioning from quick update resource (“So-and-so just arrived @ ATL”) to headline alert (“USAir 1549 ditched in Hudson; photos here“).Update Services are tools you can use to let other people know you've updated your blog.Word Press automatically notifies popular Update Services that you've updated your blog by sending a XML-RPC ping each time you create or update a post.(not links) linking to a website in the last six months.The higher the number, the more Technorati Authority the blog has.
Here is the debate: Google and other search engines are great archival resources, finding all the information one could want; but they are not doing such a comprehensive job with the real-time, “crowd-sourced” web, and searchable Twitter, Yammer and FB status updates are the next new thing and the incumbents will fail to get a grip on the new ‘borg-sourced hivemind” of the distributed internet. (Note: I just saw Kara posted on this at allthingsd.com). In the news business, the same challenge of tapping the value of real-time information has been around for generations: Baron Paul Reuter’s famed carrier pigeons bearing news of Napoleon’s defeat at Waterloo were an earlier form of ‘tweet.’ The information carried by those birds was actionable financial intelligence that made some folks wealthy, and in many respects created the Reuters news brand.
If you show up on someone's Technorati link list (often called an "egorati search") they're likely to visit your site to see what you said, increasing your exposure. Word Press makes this easy for you by listing Ping-O-Matic's server (rpc.pingomatic.com) by default.
All you need to do is sit back and let it work for you!
In addition to Authority, there is also the Technorati Rank.
It is calculated based on how far you are from the top.